MUMBAI INDIANS MOST VALUABLE IPL TEAM, CSK BRAND VALUE DECREASED

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The year 2020 can easily be said as the year of COVID. All the sports event across the globe came to almost a standstill for most part of the year. Indian premier league resumed in the 4th quarter of the year after taking into consideration the financial loss it would have brought to all the stake holders associated with this mega cricket league.

Duffs and Phelps has been releasing brand value report of all the IPL teams every year. According to this years Indian premier League brand vale report, Mumbai Indians team has been ranked as the most valuable team of 2020. Despite sustaining a fall of 5.9% in IPL 2020, the franchise has been valued at INR 761 crores. Mumbai Indians lifted their 5th IPL title in the last edition. Rohit Sharma’s men will also open the IPL 2021 season by playing the Indian premier league first match against the Royal Challengers Bangalore.

Chennai Super Kings (CSK)’s brand value has suffered a massive jolt due to the team’s poor show in the Indian Premier League (IPL) 2020. CSK finished 7th seventh in IPL 2020. MS Dhoni-led Chennai super kings has been the biggest loser in terms of brand value. CSK have suffered a hit of 16.5%, their brand value dipping from Rupees 732 crore to 611 crores. This is truly one of the most trending Ipl 2021 news.

Apart from CSK, Kolkata knight riders along with Punjab Kings brand value have also dipped by double digit figures. KKR brand value has dipped by 13.75% followed by Punjab Kings 11%.

It’s not that 13th edition saw brand value dip of only IPL franchises. The brand value of Indian premier league as a brand has also dipped by 3.6%. The empty stands led to no revenue from spectators. This was a big blow to both the IPL as well as its franchises as most of the revenue comes from match tickets. Even the business tie-ups also get effected due to the pandemic. The IPL 2021 season might also witness no revenue from spectators as IPL governing council has decided to hold the matches in empty grounds for most part of the tournament.

It is said that every adversary brings an opportunity. The IPL being held in closed doors helped Star India (principal broadcaster of IPL) achieve something remarkable.In terms of viewing time, IPL 2020 has shattered all previous records. With a total of 400 billion viewing minutes, IPL 2020 saw a massive 23% jump in total consumption over IPL 2019 12th edition (326 billion minutes). This is very huge success considering the economic slowdown due to covid19.

Brand value of IPL teams:

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